Premera Promotes Colorectal and Cervical Cancer Screening

Preventive screenings are a critical component of staying healthy. Last month, to promote colorectal and cervical cancer screenings, we launched a care gap campaign to target members who fall under specific age groups with the lowest screening rates.

Cancer in the United States

Although cancer deaths have steadily declined in the United States, new cases are on the rise, with over 2 million cases projected in 2025.¹ Detecting cancer early improves outcomes and quality of life and reduces cancer care costs significantly.² Receiving routine cancer screenings is vital to achieve those outcomes and savings.

What we’re doing

Premera developed four cancer screening videos for specific audiences:

• Colorectal cancer screenings after age 45
• Colorectal cancer screenings after age 65
• Cervical cancer screenings before age 30
• Cervical screenings after age 30

The videos cover what to expect from the screening process and address distinct barriers that different age groups may face when it comes to completing these cancer screenings.

We’re promoting the videos and other cancer screening information through these channels:

• Digital Health Messages (text messages from Premera)
• Premera.com
  • Cervical cancer
  • Colorectal cancer
• Social media
• Emails from Premera

What you can do

You can promote routine preventive care by encouraging your employees to find a primary care provider. They can get started by using the Find a Doctor tool on premera.com or by making an appointment online at a Kinwell primary care clinic.

Flyers to promote colorectal and cervical cancer screenings will be available on B’link in June.

¹Rebecca L. Siegel MPH, et al. “Cancer statistics.” CA: A Cancer Journal for Clinicians, vol. 70, no. 2, 2020, pp. 123-145. https://acsjournals.onlinelibrary.wiley.com/doi/10.3322/caac.21871.

²Anuraag R. Kansal, PhD, et al. “Cost-Effectiveness of a Multicancer Early Detection Test in the US.” The American Journal of Managed Care, vol. 30, no. 12, 2024, pp. 352-358. https://www.ajmc.com/view/cost-effectiveness-of-a-multicancer-early-detection-test-in-the-us.